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Sales Representative salary guide

Sales representatives sell products or services, follow up leads and build relationships with new and existing customers.

Broad annual salary range£23,000–£50,000Starter to experienced
Starter guidance£23,000

Typical starting point for someone entering or developing in the role.

Experienced guidance£50,000

Broad upper guidance for more experienced or responsible work.

What changes the number?

Factors that can affect a sales representative salary

01

Sector and average deal value

02

Base salary compared with commission or OTE

03

New-business versus account-management duties

04

Individual and company target performance

How this compares with the wider UK market

UK median full-time annual earnings, April 2025£39,039
National Living Wage for workers aged 21 and over from April 2026£12.71/hour

Salary figures are broad UK guidance, not a guaranteed offer. Actual pay varies by location, employer, hours, qualifications and responsibility.

Source and methodology

The displayed role range is based on the National Careers Service job profile. JobLocate presents it as broad career guidance and does not treat it as a guaranteed market rate.

View the National Careers Service source